Trusting suppliers
Outsourcing is a valuable activity in business – you gain expert assistance, time and completed projects. Yet many business owners choose to not trust their suppliers. Now obviously you need to...
View ArticleLearning from SEO spam
Last week, I wrote about SEO offer spam emails. Having just received another one of these annoying emails, I thought I’d give some examples of why I don’t trust them… We can put your site at the top of...
View ArticleSpam denial…
Following on from defining what spam is, I thought I should mention why adding ‘this is not spam’ to your emails isn’t a good idea. As I posted recently, certain words can trigger spam filterswhen an...
View ArticleBuilding trust
One of the reasons I give for writing promotional articles and blog posts is build trust in the community and your (potential) clients. By sharing relevant information, people can trust your expertise...
View ArticleBlogs and trust
A few days I wrote about the Edelman Trust Barometer and the reduced trust in Australian business. One statement made by Edelman that I didn’t mention was “Digital communication such as blogs and...
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Be professional with the little things…
It amazes me sometimes how people ignore some of the little details that are so easy to deal with. I read recently that someone would never take advice from a financial planner who can’t afford a...
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Twitter for relationships
When twittering, it is about conversations and building trust so why not be personal? Tonight, I got multiple tweets within half an hour from someone I don’t know or follow. She was using a company...
View ArticleBuilding your integrity
Would you buy anything from a business you didn’t trust? Or a business that you’ve heard bad things about? Most people wouldn’t so it is crucial to ensure your business is trustworthy and maintains...
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Using Santa for trustworthy content
Right now, Santa and all things Christmas are popular topics and adding these keywords to your content can be useful. At any time of year, using topical words and common events in your marketing can be...
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Making websites sell for you
The right website elements = sales & money If you run a business website, it makes sense to have it help you sell stuff, right? But have you ever looked at your website to see if does help you sell...
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